Posts Tagged ‘Czech car manufacturer’


The Beer Yeti Confronts Czech Car Manufacturer Over Controversial Marketing Campaign

August 11, 2009

skoda yeti

Exploitation: “The utilization of another person or group for selfish purposes”

If you are deeply offended the picture above, you should be. In fact, it was hotly debated at our staff meeting this morning whether we should even allow this photo to be released on our organizational blog.

After many tears were shed, we came to the conclusion that we are-after all- a research organization primary focused on cryptid protection and liberation, and to let this horror slip by unrefuted would be shrinking back from everything we have fought so long for.

Skoda Auto, a Czech vehicle manufacturer, recently introduced a new compact SUV styled the “Yeti.”

What a chance for Skoda! In their hands was the opportunity to christen a vehicle after a beast unrivaled in strength, cunning and ferocity.Instead, this company chose to go down the sad road of exploitation. Below is the letter which our organization will shortly be sending to Skoda’s Board of Directors. Read the rest of this entry ?